tech & media

Google Launches an October 2023 Core Algorithm Update

Illustration of a rocket launching, representing Google's October 2023 Core Algorithm Update

Google is constantly updating its features and algorithms to improve search results. The latest update, announced on October 6, 2023, is designed to identify and reward high-quality content.

The update is focused on three key areas:

  1. Content quality: Google will now give more weight to content that is informative, helpful, and relevant to the user's query. This means that websites that produce low-quality content, such as clickbait articles or spun content, will be less likely to rank well in search results.

  2. Expertise: Google will also be looking for content that is written by experts in the field. This means that websites that feature content from guest bloggers or other writers who may not be experts in the topic may see their rankings decline.

  3. Authority: Google will also consider the website's authority when ranking content. This means that websites with a good reputation and are trusted by users are more likely to rank well on search results pages.

The update is expected to have a significant impact on search results. Websites that have high-quality, informative content that is written by professionals in the field are likely to see their rankings improve. On the other hand, websites that produce low-quality content or content that is written by non-experts are likely to see their rankings decline.

What is a broad-core algorithm update?

A broad core algorithm update is a significant change in the way that Google ranks websites in search results pages. These updates are typically made every quarter, and they affect all websites equally, regardless of their size or industry. In this update, the ranking may change or fluctuate within weeks. Patience is essential at this time. Google has not released many details about the new algorithm update for October, but they have said that it is designed to improve the quality of search results by rewarding websites that provide high-quality, unique content and a good user experience. This is the third core update of the Google algorithm this year 2023. The first was in March, then in August, and now in October.

How can I improve my website's ranking in the new algorithm?

Improving website ranking in this new Google algorithm is very easy; you just have to remember a few steps, and you will rank at the top of the search engine result pages.

  • Create high-quality and unique content.

  • Make your website mobile-friendly and tablet-responsive.

  • Optimize your website for relevant keywords.

  • Make good-quality backlinks from high-quality websites.

How long will it take to see results from the new algorithm update?

It can take several weeks or even months to see the full impact of a broad core update. However, if you start improving and making changes to your website today, you will be in a good position to benefit from the update in the long term.

What types of spam is the October 2023 algorithm update targeting?

The October 2023 algorithm update is targeting a variety of spam types, including

  • Cloaking: Cloaking is a technique where a website owner shows different content to Google than to human visitors. Such as to rank higher in search results for irrelevant keywords or to deceive users into visiting a malicious website.

  • Hacked websites: Hacked websites are websites that hackers have compromised. Hackers may inject spam content into hacked websites, or they may redirect users to malicious websites.

  • Auto-generated content: Auto-generated content is content that is created by software programs rather than human writers. Auto-generated content is often low-quality and spammy.

  • Scraped content: scraped content is content that has been copied from other websites without permission. Scraped content is often low-quality and duplicated.

The most important tip:

Avoid keyword stuffing. Keyword stuffing is the practice of overusing keywords in your website’s content to rank higher in search results pages. Keyword stuffing is a black-hat and spammy practice that can destroy your website's rankings.

Key Factors About Google Core Algorithm October Updates

  • User experience

  • High-quality and helpful content

  • Expertise, Experience, Authority, and Trustworthiness (EEAT)

  • Progress tracking

  • Continuous improvement

Google's new October 2023 update algorithms can be helpful for many online businesses and websites. You just have to focus on continued improvement, patience, and staying dedicated to SEO.

Earlier Google Core Algorithm August update

August update of Google algorithms states that it will improve search results. And give more relevant results to its users. These algorithms have some loopholes. A core update can affect website performance negatively or positively.

Google's new update can change all the rankings. The new update just focuses on the website content with all white hat techniques. August's update was not as powerful as October's.

How to improve Google search ranking

To improve your search results after the core October update, Google recommends the following steps:

  • Pay attention to page performance.

  • See what search terms brought users to this page.

  • Compare and improve your search results with the content of your query provided by Google on its help page.

This will show you where your content falls short or is weak in answering people's or users' questions. Use what you learn to pre-optimize your content to meet searchers' needs. Google warns that the improvement is not guaranteed to help and that no two pages have the same quality or guarantee in Google search. Lastly, these Google updates of 2023 are planned to improve the user search experience, so always give relevant results to your audience and aim to convey value through your content.